skip to Main Content

Nightire was born out of a personal quest to understand sleep, and all that it entails, a bit better…

Nightire Story Introduction

Nightire was born out of a personal quest to understand sleep, and all that it entails, a bit better…

Nightire Story Introduction
Nightire team - Behind the scenes at the Nightire photoshoot


Behind the scenes at the recent lifestyle shoot: Nightire-clad models were spotted in the swanky The Ned Hotel with newspapers in hand, slurping on freakshakes in Shoreditch and lounging in front of beautiful doorways in South Kensington.

Like many folks I know, I have this thing called can’t-always-shut-my-brain-off-to-go-to-sleep syndrome. I overthink everything and am that person who constantly makes lists in my head and who worries about things that I can’t change; all while lying in bed at night waiting for sleep to set in. This led to a few years of having a rather patchy sleep routine.

Like many folks I know, I have this thing called can’t-always-shut-my-brain-off-to-go-to-sleep syndrome. I overthink everything and am that person who constantly makes lists in my head and who worries about things that I can’t change; all while lying in bed at night waiting for sleep to set in. This led to a few years of having a rather patchy sleep routine.

Nightire team - Behind the scenes at the Nightire photoshoot


Behind the scenes at the recent lifestyle shoot: Nightire-clad models were spotted in the swanky The Ned Hotel with newspapers in hand, slurping on freakshakes in Shoreditch and lounging in front of beautiful doorways in South Kensington.

I began doing research into what could help a person sleep better and tried to apply it in my nightly routine: using black-out blinds, taking a relaxing bath, using no screens in the room (i.e. goodbye to Insta-sessions right before bed), and trying anything I could to keep my body temperature on an even keel. That included buying the right sleepwear, which, in turn, got me to focus on an industry that seemed like it had some room for innovation (and a bit more personality), which is how the idea for Nightire came about.

Nightire Story


Left: Meeting the lovely folks making your Nightire sleepwear for the first time.

Right: Nightire is my uniform of choice, whether chilling at home or standing in the middle of London’s business district.

I began doing research into what could help a person sleep better and tried to apply it in my nightly routine: using black-out blinds, taking a relaxing bath, using no screens in the room (i.e. goodbye to Insta-sessions right before bed), and trying anything I could to keep my body temperature on an even keel. That included buying the right sleepwear, which, in turn, got me to focus on an industry that seemed like it had some room for innovation (and a bit more personality), which is how the idea for Nightire came about.

Nightire Story


Left: Meeting the lovely folks making your Nightire sleepwear for the first time.
Right: Nightire is my uniform of choice, whether chilling at home or standing in the middle of London’s business district.


Nightire HQ: this is where the magic happens.

Nina, founder of Nightire

Not many people care what they wear to bed, which is a shame as you spend about a third of the day in your PJs. We’re happy to shell out for fancy suits and pencil skirts, but when it comes to our home-wear; a grubby pair of last year’s shorts and a freebie t-shirt from that 5km run we did once upon a time, will do.

But no more. Because you’ve just discovered Nightire. Good on you. I hope you enjoy it…. Night after night.

Nina,
Nightire founder.

Want to know a bit more about your sleepwear?

You can also find us on…

Square logo - brooks and sharpe
CuraLoca
myza-logo
Etsy
Tictail
Faithful To Nature