OUR STORY

Nightire was born out of a personal quest to understand sleep, and all that it entails, a bit better… Like many folks I know, I have this thing called can’t-always-shut-my-brain-off-to-go-to-sleep syndrome. I overthink everything and am that person who constantly makes lists in my head and who worries about things that I can’t change; all while lying in bed at night waiting for sleep to set in. This led to a few years of having a rather patchy sleep routine.

I began doing research into what could help a person sleep better and tried to apply it in my nightly routine: using black-out blinds, taking a relaxing bath, using no screens in the room (i.e. goodbye to Insta-sessions right before bed), and trying anything I could to keep my body temperature on an even keel. That included buying the right sleepwear, which, in turn, got me to focus on an industry that seemed like it had some room for innovation (and a bit more personality), which is how the idea for Nightire came about. To create sleepwear that was functional, beautiful and affordable. 

Not many people care what they wear to bed, which is a shame as you spend about a third of the day in your PJs. We’re happy to shell out for fancy suits and pencil skirts, but when it comes to our home-wear; a grubby pair of last year’s shorts and a freebie t-shirt from that 5km run we did once upon a time, will do.
But no more. Because you’ve just discovered Nightire. Good on you. I hope you enjoy it… Night after night.

Nina, Nightire founder.

Some moments in my nightire (and snaps from the latest shoot)

Taking #inmynightire all over the world