HOW NIGHTIRE CAME TO CREATE SLEEPWEAR THAT WOULD HELP YOU SLEEP
I'm the one (wo)man band behind Nightire
Nightire was born out of a personal quest to understand sleep, and all that it entails, a bit better. Like many folks I know, I have this thing called can’t-always-shut-my-brain-off-to-go-to-sleep syndrome. I overthink everything and constantly make lists in my head; all while lying in bed at night waiting for sleep to set in. This led to a few years of having a rather patchy sleep routine. I began doing research into what could help a person sleep better and tried to apply it in my nightly routine: using black-out blinds, taking a relaxing bath, using no screens in the room (goodbye Insta-sessions right before bed), and trying anything I could to keep my body temperature on an even keel. That included buying the right sleepwear, which, in turn, got me to focus on an industry that seemed like it had room for functional innovation (and a bit more personality), which is how the idea for Nightire came about.
WE SUPPORT SLEEP
Because we love sleep, and we want to help you love it too, we've taken special care with design for optimal comfort, searched far and wide for the fabric that will change your sleep game for good, and chosen prints that will brighten up your nights, no matter the worries of the day.
OUR FABRIC IS EARTH AND SKIN LOVING
Bamboo has a whole host of brilliant properties that could help you get a better night’s shut-eye. It’s moisture wicking, antibacterial, a non-irritant and environmentally friendly to boot.
SLOW MORNINGS, SLOW FASHION
Made of such high quality bamboo fabric and with so much love, you can rest assured (pun intended) that your Nightire will last a looooooong time and carry you through many nights of great sleeps. Just one of the many reasons why we pride ourselves on our sustainability props.
Learn more about the production process here.
Nina Clark, CEO
My aim is to create sleepwear that would aid your sleep, is beautiful enough to wear out and about, and bring some vibe back to the bedtime tribe.
Not many people care what they wear to bed, which is a shame as you spend about a third (and most important part) of the day in your PJs. We’re happy to shell out for fancy suits and pencil skirts, but when it comes to our home-wear; a grubby pair of last year’s shorts and a freebie t-shirt from that 5km run we recently finished, will do.
But no more. Because you’ve just discovered Nightire.